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Showing 1 - 25 of 91 Results
1.
What Is Marketing?
What Is Marketing? by Silk, Alvin J. ISBN: 9781422104606 List Price: $29.95
$4.51 (Save 84%)
2.
Behavioural and Management Science in Marketing
Behavioural and Management Science in Marketing by Harry L. Davis, Alvin J. Silk ISBN: 9780471071792

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3.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure by Silk, Alvin J., Geiger, Fra... ISBN: 9781178481099 List Price: $15.75

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4.
Influence of Advertising's Affective Qualities on Consumer Response
Influence of Advertising's Affective Qualities on Consumer Response by Silk, Alvin J., Vavra, Terr... ISBN: 9781178598445 List Price: $18.75

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5.
Conflict Policy and Advertising Agency-Client Relations
Conflict Policy and Advertising Agency-Client Relations by Silk, Alvin J. ISBN: 9781601986047 List Price: $70.00
$84.42
6.
A multiple-product sales force allocation model
A multiple-product sales force allocation model by David Bruce Montgomery, Alv... ISBN: 9781179687827 List Price: $18.75

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7.
Patterns of overlap in opinion leadership and interest for selected categories of purchasing...
Patterns of overlap in opinion leadership and interest for selected categories of purchasing... by David Bruce Montgomery, Alv... ISBN: 9781179528557 List Price: $17.75

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8.
Notes on the application of attitude measurement and scaling techniques in marketing research
Notes on the application of attitude measurement and scaling techniques in marketing research by Alvin J Silk ISBN: 9781179500072 List Price: $15.75

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9.
Small Group Theory and Marketing Research
Small Group Theory and Marketing Research by Davis, Harry L., Silk, Alvi... ISBN: 9781179870694 List Price: $21.75

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10.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders by Montgomery, David Bruce, Si... ISBN: 9781175483829 List Price: $15.75

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11.
Aggregate Advertising Expenditure in the U. S. Economy : Measurement and Growth Issues in th...
Aggregate Advertising Expenditure in the U. S. Economy : Measurement and Growth Issues in th... by Silk, Alvin J., Berndt, Ern... ISBN: 9781680838725 List Price: $70.00
$59.48 (Save 15%)
12.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Richard P Bagozzi, Alvin J ... ISBN: 9780343298487 List Price: $10.95

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13.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research by Alvin J Silk ISBN: 9780343250782 List Price: $9.95

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14.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Richard P Bagozzi, Alvin J ... ISBN: 9780343298494 List Price: $21.95

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15.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J Silk, Terry G Vavra ISBN: 9780343200718 List Price: $10.95

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16.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J Silk, Terry G Vavra ISBN: 9780343200725 List Price: $21.95

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17.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Researc...
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Researc... by Silk, Alvin J. ISBN: 9781295456147 List Price: $15.75

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18.
Influence of Advertising's Affective Qualities on Consumer Response - Primary Source Edition
Influence of Advertising's Affective Qualities on Consumer Response - Primary Source Edition by Silk, Alvin J., Vavra, Terr... ISBN: 9781294451198 List Price: $18.75

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19.
Test-retest correlations and the reliability of copy testing - Primary Source Edition
Test-retest correlations and the reliability of copy testing - Primary Source Edition by Alvin J Silk ISBN: 9781295057757 List Price: $17.75

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20.
The use of preference and perception measures in new product development: an exposition and ...
The use of preference and perception measures in new product development: an exposition and ... by Alvin J Silk ISBN: 9781295062140 List Price: $17.75

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21.
Structure of repeat buying for new packaged goods - Primary Source Edition
Structure of repeat buying for new packaged goods - Primary Source Edition by Alvin J Silk, Manohar U Kal... ISBN: 9781294049753 List Price: $16.75

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22.
Behavioral and Management Science in Marketing
Behavioral and Management Science in Marketing by Davis, Harry L., Silk, Alvi... ISBN: 9780835771115 List Price: $86.20

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23.
Effect of advertisement size on the relationship between product usage and advertising expos...
Effect of advertisement size on the relationship between product usage and advertising expos... by Alvin J Silk, Frank P Geiger ISBN: 9781293415375 List Price: $16.75

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24.
Structure of Repeat Buying for new Packaged Goods
Structure of Repeat Buying for new Packaged Goods by Silk, Alvin J., Kalwani, Ma... ISBN: 9781341883149 List Price: $21.95
$74.44
25.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J Silk, Terry G Vavra ISBN: 9781297827419 List Price: $21.95

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